Glossier is a great brand with a simple philosophy. They want to create beauty with easy-to-use products and simple formulas. They love that no-foundation foundation look with a splash of 'I woke up looking this flawless' skin. It's a signature of their brand and it is what we really needed in the beauty industry. During a time of fillers, insta-makeup and cakey skin, Glossier was a much needed breath of fresh air.