Drunk Elephant really set the bar for giving the customers what they actually need and disregarding the noise of the beauty industry. They don’t care if an ingredient is natural or synthetic, as long as it is clean, safe and effective. D.E. also like to focus on pH levels and percentages of actives that are at clinical levels, ensuring the skin isn't irritated. Lastly, and I love this point, they don't add any fragrance - including natural, deeming this skincare range a great option for sensitive skin types.